When newly founded haircare brand OurX chose the tagline “not for all hair types,” they meant much more than the implied “for us, by us” that already means so much to Black consumers when it comes to hair and beauty. Yes, OurX is a Black-woman-owned brand created to elevate textured hair care in the same… Continue reading We Tried OurX’s Revolutionary Customized Hair Care Experience And Learned More About Our Hair Than Ever
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Introducing OurX: New, Black-Owned Brand Hoping To Revolutionize Textured Hair Care
Black hair is the centerpiece of Black culture. It holds our history while still influencing others. And one company has made it its mission to maintain Black hair with its innovative products. Ceci Kurzman founded OurX, a “Black-owned and community-driven, OurX is a personalized program for total scalp and hair wellness.”